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Our editorial direction draws equally from classic and mundane, sublime beauty and a good Saturday-morning sugar buzz. What would be fun for our readers? What would yank their chains? What would make them laugh, or cry? How can we teach old dogs a new trick or two? Every emotion is fair game. From the very beginning, we have tried to defy expectations; those of our readers and critics as well as our own. Looking back over the history of the publication it is easy to see a healthy heterogenybut as with the broad, unfocused gaze of a shaman or a hunter a certain unity also appears. The material we publish is intelligent but we are anti-intellectual. We know that there is many a publication read only by its contributors and the occasional librarian. Our readers are an eclectic bunch, and our contributors also run the gamut: precocious high-school kids, collegiate philosophers, working class dogs typing during lunch, professional writers and artists, slackers, bartenders, and doctors, from all over the United States and Europe. As a business our goal is to continue to exist. We actively sell ads in the magazine, promote subscriptions, and raise funds through donations and sponsorship that we might maintain an amazingly frugal and Spartan budget. In the near future, we are also hoping to raise an equally amazingly frugal and Spartan operating budget to produce 48 book titles a year. |